As proud founding partner of ADE, we’ve been at the heart of electronic music since day one. Check out our program, writing camp and events below!
Wednesday Oct 22
Music Rights on Tour with Laura van Dam en VE/RA
Hosts: Laura van Dam & VE/RA
At some point, every artist faces the challenges of music and law.
Questions such as: “Who receives payments from BumaStemra and what do I have to do to qualify?” and “Do I get money from Sena for live performances?” or “What are the differences and similarities between BumaStemra (copyright) and Sena (neighboring law)?”
Come to ADE Lab for a tailor-made Masterclass. This session will be both informative and interactive, with a quiz and discussion about how DJ’s Laura van Dam & VE/RA create their tracks and manage their businesses.
BMIM Presents: The Sync Deal: Across the Aisle: A Buyer/Seller Perspective
Panelists: Julie Hurwitz, Beth Urdang
What really happens when a sync deal is made? In this candid conversation, we bring both sides of the table together: the music supervisor (buyer) and the sync agent (seller). Julie Hurwitz (Songbird) and Beth Urdang (The Self Same / Future Echoes) have worked across continents, genres, and formats and have built a trusted relationship through decades in the sync world. Together, they’ll unpack the realities of music placement today: how tracks get discovered, pitched, cleared, and ultimately chosen. Expect honest takes on what makes a pitch stand out, what supervisors actually need, and how the relationship between rights holders and supervisors is evolving in the age of AI, metadata, and global content demand. This session offers rare insight into the sync process from both sides perfect for artists, publishers, rights managers and anyone looking to better understand how music ends up in film, TV, games and ads.
Beating the Crowd: How Music Moves the Game
Notification: No ADE PRO pass needed!
Hosts: Diederik van Zessen
Panelists: Grayson Repp, Marc Nipius, Tom Roberts
Grayson Repp, Major events DJ, Music Director and the creative mind behind the stadium soundtrack during the World Cup Final in Qatar, kicks off this panel on the powerful role of music in football culture. Based in Berlin, Repp brings a dance-focused perspective to stadium experiences: from choosing “Intro” by The XX for the world’s biggest penalty shootout, to syncing global sounds with unforgettable moments on the pitch. Together with key figures from the European football and music scene, we’ll dive into how clubs and federations use music to energize fans and build identity with a special focus on dance music’s growing role in that space. Think: the Armin van Buuren & Chef’Special collab with the Dutch national team, or how pre-match DJ sets are reshaping stadium vibes. Panelists include global icon Armin van Buuren, Mark Nipius (KNVB / Tribe Sports), the strategist behind Oranje’s music policy, and Tom Roberts (Shoot Music), who built a business around connecting labels with sports brands and stadiums. Expect insider stories, practical insights, and a deep dive into how to get your track into the game, literally.
Free admission, but please note: limited capacity and first come, first served.
From Play to Pay: Spotlight on video on demand (VOD) and user generated content
Hosts: Maxine Brauman & Anne Van De Erve
Panelists: Omar Kabbara - YouTube, BumaStemra expert Maxine Brauman - Online Music Licensing Specialist, BumaStemra expert Anne Van De Erve - customer care agent
Whilst the spotlight has been largely focused on music in music streaming services, this session aims to illustrate the music author royalty chains from audio-visual general entertainment content, from video on demand platforms such as Netflix, to user generated content such as YouTube. With content now consumed at both national and global levels, we illustrate the market norms, challenges, and opportunities as well as new challenges with micro- sync and lic
Meet the Sync Pros at ADE
Panelists: Jason Alexander, De Mannen (Willemijn Besteman & Eva Koffeman), Laura Bell & Charlotte Stricker, Bobby Boermans & more
This year, we’re teaming up with Amsterdam Dance Event (ADE) to focus entirely on what we do best: matchmaking. That’s why we’re proud to host a dedicated edition of Meet the Sync Pros during the ADE Conference, part of ADE’s official Meet the Pros series.
On Wednesday, October 22, you’ll get exclusive one-on-one access to leading sync agents, music supervisors, directors, filmproducers and other key players in the (international) music in media landscape. Whether you’re looking to pitch your music, ask questions, get career advice, or land your next deal: this is your moment.
Ask BumaStemra: Sync & Rights Pop-Up Office
Notification: No ADE PRO pass needed!
Panelists: Karen Drost, Dominique Oude Nijhuis
Do you work with music in visual media? Are you a composer for media? Then this is the place for you. Karen and Dominique from BumaStemra will be available to answer all your questions about music rights, licences and sync deals. With their extensive expertise in copyright and licensing for film, TV, games and advertising, they’ll provide clear and practical advice. Whether you’re a seasoned sync professional or just getting started as a composer, you’re welcome to stop by for personalized guidance and straightforward answers to all your questions about your rights.
Free admission, but please note: limited capacity and first come, first served.
Meet the Team – Member Services Pop-up
Heb je vragen over je lidmaatschap, auteursrechten, royalty’s of sync-mogelijkheden? Ons Member Services team staat klaar om je persoonlijk te helpen. Loop binnen, stel je vraag, ontmoet ons!
Wil je even wat langer de tijd met 1 van onze experts óf heb je een uitgebreide vraag?
Mail ons dan voor een afspraak, we nemen graag uitgebreid de tijd voor je. In mailonderwerp graag “Afspraak ADE” vermelden.
Thursday Oct 23
Rights without borders: Navigating music royalties in emerging markets
Hosts: Rufy Ghazi
Panelists: Erik de Roo (BumaStemra), Matthew Dicks (MDL Beast), Babek Arjang Far (Harmonite Group), Akotchayé Okio (SACEM)
An interactive round table addressing the critical gap in music rights management across MENA and emerging African markets. With electronic music scenes exploding in regions without established collecting societies, artists are losing significant revenue. This session brings together regional voices, established collecting societies, and independent experts to explore practical solutions – from alternative rights management models to cross-border partnerships that actually work.
AI as Creative Partner: Finding Balance in Electronic Music
Hosts: Terry Tyldesley
Panelists: Portrait XO, Michiel Laan (BumaStemra), Eelke Kleijn, Eleven Labs
An honest, unfiltered exploration of AI’s role in electronic music. This panel moves beyond the hype to examine how artists are actually working with artificial intelligence. While recognizing AI as a powerful creative tool, the discussion also confronts the real concerns it raises: artistic authenticity, creative ownership, and the value of preserving the human touch.
From producers who have fully embraced AI-driven workflows to artists who use it cautiously, or remain skeptical of its potential, the conversation reveals how the electronic music community is navigating this technological shift with both enthusiasm and critical reflection.
SALT Studio Session: Make Music, Make Money
Hosts: Niclas Molinder - Music Industry Expert leading global music rights awareness Music, David Campbell - COO SALT Music
Join the SALT Studio Session and learn how you can maximise your royalties by applying expert knowledge alongside your creative process. This session will dive into the studio tools that support your creative process—and highlight why capturing metadata is essential to ensure we receive proper credit and fair payment.
Get an exclusive look at:
· Live music creation & data capture: see metadata being created in real-time during music creation
· Industry connections: how data platforms connect creators to music industry stakeholders
· AI in action: witness sample detection and lyrics transcription happening live
· The BumaStemra connection: how AI improves accuracy and speed of royalty processing
Neurodiversity unmasked: The music industry's hidden superpower no one talks about.
Notification: No ADE PRO pass needed!
Hosts: Anna Neale (Director Creator Relations, CISAC)
Panelists: Victoria Horn, Kris Berry , Annabel Heijen
Special guest: Tristan Hunt
The music industry thrives on minds that think differently – yet we’re failing the very people who fuel our creativity. Every creative knows that feeling – when your brain works differently, when you see patterns others miss, when “normal” industry practices drain your soul. What the industry often labels as “difficult” or “unprofessional” is actually the source of our most innovative thinking.
You’re not broken. You’re neurodiverse. And you’re definitely not alone.
Neurodiversity encompasses conditions like ADHD, autism, dyslexia, depression and other neurological differences that shape how we process the world. Between 20-50% of music professionals are neurodiverse, but most suffer in silence. It’s time to create change together, to open the conversation. When we all celebrate artistic brilliance, we cannot ignore the mental frameworks that create it.
Join Anna Neale (CISAC), Victoria Horn (Lady V), Kris Berry and Tristan Hunt (Neurodiversity coach) for a raw conversation about the industry’s best-kept secret. No corporate speak. Just honest stories about thriving as a neurodiverse creator.
Meet the Team – Member Services Pop-up
Heb je vragen over je lidmaatschap, auteursrechten, royalty’s of sync-mogelijkheden? Ons Member Services team staat klaar om je persoonlijk te helpen. Loop binnen, stel je vraag, ontmoet ons!
Wil je even wat langer de tijd met 1 van onze experts óf heb je een uitgebreide vraag?
Mail ons dan voor een afspraak, we nemen graag uitgebreid de tijd voor je. In mailonderwerp graag “Afspraak ADE” vermelden.
Friday Oct 24
From bias to brilliance, building a stronger music industry
Notification: No ADE PRO Pass needed
Hosts: Annabel Heijen (BumaStemra, Taskforce GO! and Rise Up)
Wake up to more than just coffee! Join AFEM and BumaStemra for a breakfast roundtable that confronts one of the industry’s most uncomfortable truths: bias.
From underbooked talent to pay gaps, from glass ceilings to closed doors, bias holds back not only women and other groups, but music itself. It shrinks possibility, flattens diversity, and keeps the industry stuck in yesterday.
This is not a panel for passive listening. It’s a conversation: open, interactive, and urgent. Together, we’ll spotlight blind spots, share real experiences, and explore what it takes to shift from talk to action.
Join Camz Soares (DJ/producer, Lady Of The House Ambassador), Rach Brosman (Delerium Entertainment, Support Women DJ’s), Prof. Samantha Parsley (University of Portsmouth) and Suzanne Mau-Asam (Open Doors Institute). Bring your energy, your questions, and your appetite. The future of music depends on who gets a seat at the table, and this is where the change begins.
But change is not possible without allies. So bring one along!
This session is open to all music industry professionals, you do not need a ADE PRO Pass. Just register here!
The Significance of Dutch EDM: DJ’s and Politicians in Dialogue
Notification: This panels will be in Dutch
Panelists: Ferry Corsten, Mohammed Mohandis and AERES
In the lead-up to the Dutch parliamentary elections, this unique panel brings together electronic music creators and politics, where, among others, Ferry Corsten and AERES will engage with politicians about the value of club culture and the Dutch EDM sector. Through personal stories, a dynamic dialogue emerges between music creators and policymakers discussing concrete plans for the upcoming cabinet period.
Notification: This panels will be in Dutch
How do I get credited and paid for my songs? Ask Anything!
No ADE PRO pass needed, free access!
Hosts: Presented by AFEM x CLIP x BumaStemra
Straight answers to the questions everyone’s afraid to ask
It’s a complicated industry, and there are no stupid questions. Whether you’re a music creator or a business professional, we all have knowledge gaps. Join experts from AFEM, CLIP, and BumaStemra as they take live questions from the audience and respond to pre-submitted questions from AFEM members across the electronic music ecosystem.
Fair Play in Dance: How MRT, Venues & DJs Can Unlock Royalties for Producers
Hosts: Rufy Ghazi
Panelists: Lindsay Kacimi (BumaStemra), Yuri Dokter (DJ monitor), Lars Dales – RadioRadio / DJ Dam Swindle, Peter Stevens – Neverending Music
Dance events power the global scene. It’s important that producers and songwriters, besides DJs, also get royalties when their music is played. How can technology, venues, DJs, and regulation work together and contribute to this?
BumaStemra Cocktail Hour
Hosts: BumaStemra
Special guest: DJ Ilse Dorine
Get ready for the ultimate cocktail experience at ADE 2025! Join us for an evening of perfectly crafted cocktails by the Fabulous Shaker Boys, as we celebrate the heart and soul of electronic music in style. Whether you’re here to network, toast to another year of success, or just enjoy some unforgettable fun, the BumaStemra Cocktail Hour is the event you can’t miss. Expect great company, electrifying energy, and a vibrant atmosphere that captures the essence of ADE.
Meet the Team – Member Services Pop-up
Heb je vragen over je lidmaatschap, auteursrechten, royalty’s of sync-mogelijkheden? Ons Member Services team staat klaar om je persoonlijk te helpen. Loop binnen, stel je vraag, ontmoet ons! Wil je even wat langer de tijd met 1 van onze experts óf heb je een uitgebreide vraag? Mail ons dan voor een afspraak, we nemen graag uitgebreid de tijd voor je. In mailonderwerp graag “Afspraak ADE” vermelden.
Connecting Sounds: ADE Global Songwriting Camp Hosted by BumaStemra in collaboration with Sacem, MDLBEAST Records & ADE
During ADE 2025, BumaStemra, Sacem, ADE and MDLBEAST Records, with support from Dutch Music Export, will host three days of writing sessions at Cruise Control Studios, Amsterdam.
Electronic Music is everywhere, and the usual suspects are playing mainstages all over the world, and rightly so. There is a new wave of artists and DJs coming from different parts and backgrounds. This week, we want to encourage creativity bringing together the established and the upcoming, from all corners of the world. Dutch and French songwriters, producers and artists will collaborate with artists from the Middle East, Africa, and Brazil to craft tracks blending the different styles of electronic and dance music from these regions. With these cross-cultural collaborations, we nurture the global community for dance music, creating hits which will set fire to dancefloors from Nairobi to Rio, from Amsterdam to Riyadh.
Check out the full ADE program
Music rights
Discover the advantages of being a BumaStemra member and how we support your music. Explore the benefits of membership and what it means for you by checking out our information here.
Read moreRoyalties
The online music industry is not easy to explain. We want to share our knowledge so you can understand your music rights, because we need each other to maximise your income. Here’s an in-depth guide into the processes and income sources of online music services: from play to pay.
Read moreInnovation
Electronic music is no longer the rebellious underground sound it once was. Today, it’s a global cultural phenomenon and a standard part of the biggest parties and festivals. Although samples and remixes are widely used in this genre, music creators should be paid fairly for their work. That’s where music recognition technology comes in.
Read more