Eurosonic Noorderslag


Licentie Eurosonic Noorderslag


Eurosonic Noorderslag (ESNS) is Europe’s largest showcase festival and music conference. Founded in 1986, the non-profit organisation is dedicated to the promotion and discovery of new European and Dutch music. Each January, the progressive programme of emerging music and innovation-driven conference themes draws a diverse audience of over 4,000 industry professionals and 40,000 music lovers to Groningen.

Our panels at ESNS

Thursday, January 18

But what if art and culture subsidies truly disappear?

what strategies can the cultural sector employ to mobilize and effectively communicate with policy makers?

  • 12:00 - 13:00
  • Binnenzaal - Oosterpoort
  • English spoken

Hosts: Arda Gerkens

Panelists: Sherlo Esajas, Rita Zipora, Berend Schans, Ruben Brouwer, Peter Kwint

The Kunstenbond urges cultural professionals to unite following the election results, emphasizing the significance of solidarity in the battle against potential cuts to arts and culture. The discussion centers around how the cultural sector can efficiently organize itself and engage in dialogue with the political sphere.

Empowering Music Creators with Essential Metadata Insights and Rights Recognition.

A talk with Amy Thomson

  • 16:30 - 17:30
  • Binnenzaal - Oosterpoort
  • English spoken

Hosts: Arriën Molema

Special guest: Amy Thomson

Join BumaStemra and moderator Arriën Molema in a talk about metadata with Amy Thomson, former manager of big names like Swedish House Mafia and former Chief Catalog Officer at Hipgnosis Songs Fund. Amy, a metadata pro, breaks down industry complexities, stressing the need for better alignment when it comes to metadata. Moderated by Arrien Molema, this talk gives creators a clear view from an expert.

Explore how metadata tracking on music platforms can be tricky. Learn why accurate metadata is key for fair payouts and a smooth system. This session also features Jurjan Rietveld, Manager Online Processing at BumaStemra, who will delve into the vital role of metadata for organizations like BumaStemra, ensuring a better system for everyone. Don’t miss the insights on how this broad industry view helps creators be more successful.

Metadata is information about who wrote, composed, or owns rights to a recording. Performing Rights Organizations like BumaStemra use this information to ensure you get paid correctly.

Burgers & Beers

Time to unwind with some food and drinks!

  • 17:30 - 19:00
  • Oosterpoort

Friday, January 19

The Value of Your Music

Towards a competitive, fair and sustainable music eco system

  • 13:30 - 14:30
  • Artiestenfoyer - Oosterpoort
  • English spoken

The value of your music! A 3-year scientific study into the value of music. In addition to the economic value, the consumer experience is also examined. All this cross-border in the EU, in shops and companies. The value is made visible from the different perspectives; singer/songwriter, entrepreneur/consumer; policymaker.

What is important today is what the wishes are from the perspective of the singer/songwriter. What data can they share/cannot share and how? What do they want to see in a dashboard?

In the next phase of the research, we want to share the first results of the value determination.

Transgressive behaviour in the Dutch Music industry: ‘part of the job, right?’

Taskforce GO! has conducted research into inappropriate behavior in the Dutch music sector. Spoiler alert: It's bad.

  • 15:00 - 16:00
  • Binnenzaal - Oosterpoort
  • Dutch spoken

Taskforce GO! has conducted research on transgressive behaviour within the Dutch music sector. The research results will be presented during ESNS 2024, facilitated by research agency Movisie. Spoiler alert: It’s bad. Based on these findings, Taskforce GO!, in collaboration with some well-known ambassadors from the music industry, has developed a campaign to raise awareness and get the music sector moving. We can all contribute to creating a safe, diverse, and inclusive music sector. Want to know how? Come and join us.

Taskforce GO! was launched last year during ESNS with the aim of creating a safe working environment for everyone in the Dutch music sector. It consists of representatives from BumaStemra, Sena, Norma, MMF, BAM! Popauteurs, NMUV, NVPI, Ntb/Kunstenbond, Kunstenbond, VNPF, Herman Brood Academy, AHK, Warner Music, and VCTN. Through this collaboration, a code of conduct has been established, serving as the foundation for all our initiatives.

Streaming Forward

Discussing the Draft Report cultural diversity and the conditions for authors in the European music streaming market.

  • 16:30 - 17:30
  • Binnenzaal - Oosterpoort
  • English spoken

Hosts: Helienne Lindvall

Panelists: Sherlo Esajas, Ibán García Del Blanco, Lodevico Benvenuti, Arriën Molema

The rise of digital streaming platforms has transformed the music industry, and the European Parliament draft report on Cultural diversity and the conditions for authors in the European music streaming market sheds light on the challenges and opportunities facing musicians, authors, and the industry at large. Our panelists will discuss the findings and recommendations of the report and share insights on how these can contribute to a more inclusive, fair, and thriving music industry in Europe. 

Saturday, January 20

Music Rights On Tour

how BumaStemra, Norma, and Sena can help your career as a music maker, author or publisher

  • 11:30 - 12:30
  • Bovenzaal 2 - Oosterpoort
  • Dutch spoken

Hosts: Martijn Crama

Panelists: Djèva David (Norma), Silvia Biemans (Sena), Mark Terlage (BumaStemra)

Special guest: Nnelg

BumaStemra, NORMA, and Sena. You have undoubtedly heard of at least one of these three rights organizations, but what do we actually do for you as a music creator, producer, author, and/or publisher? Music rights are important: did you know that you may be entitled to money? In this panel, we will therefore explain the differences and similarities between the three rights organizations. We will answer all your (music rights) questions, and we will do so with special guest Nnelg. This way, we can exchange experiences, and by the end of this panel, you will know exactly who to register with so that you get paid what you deserve. 

From Play to Pay - Part II

After the great success of “Play to Pay part I,” we are excited to return with an even more practical panel, where we will dive into the realm of online royalties.

  • 13:00 - 14:00
  • Grijze Zaal - Oosterpoort
  • English spoken

Hosts: Jurjan Rietveld (Manager Online Operations, BumaStemra)

Special guest: Britt Pols (PollyAnna)

Revenue from online streaming has become increasingly significant for our rights holders. However, understanding how these earnings translate into the funds deposited into your bank account can be complex. In this workshop, drawing insights from income statements, we will explain why the concept of “stream value” is non-existent and how revenues from User-Generated Content (UGC) platforms such as Facebook, Instagram, Snapchat, and TikTok are calculated.  

Through this panel, we aim to provide valuable context for all rights holders and offer practical examples. A must see for everyone that would like to go into detail of the wonderous world of online.